To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. A-list celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon). The night wasn’t just about taste buds, though. Guests enjoyed a variety of onsite activations and offerings, and headlining performances by global superstar T-Pain, the enigmatic group Two Friends, and DJ Xandra.

This epic launch event demonstrated how CELSIUS has continued to keep its position as a top 3 player in the energy drink category by staying culturally relevant, further bolstered by its powerhouse partnership with PepsiCo in 2022, where the brand received a cash investment of $550 million in exchange for an 8.5% equity stake. Top celebs and influencers in attendance included: Megan Fox, Barry Keoghan, Emma Roberts, T-Pain, Halle Bailey, Charli D’Amelio, Taylor Hill, Landon Barker, Alessandra Ambrosio, Jasmine Tookes, Peyton List, Karrueche Tran, Chantel Jeffries, David Dobrik, Nazanin Mandi, Nicole Williams – English, Cara Santana, and Iann Dior.