As festival-goers and Palm Springs locals gear up for Coachella Weekend 1, YSL Beauté, the luxe-edgy Parisian brand, will open their first ever Coachella Music Pop-Up Shop, a one-stop beauty experience serving as a pit stop for those taking the trip to Palm Springs. A makeup oasis in the desert, the pop-up will serve as an interactive social media activation for consumers and influencers, where they are able to touch, feel and experience the brands new and best- selling launches, including the new Touche Éclat High Cover Radiant Concealer and Rouge Volupté Shine, which come in a range of shades. There will also be brand experts on-site who will be able to share tips on how to use some of the brand’s best-selling products. The pop-up is a one of a kind event, located on the highway route to the festival at 68899 A Street, Cathedral City, CA 92234. The concept is designed to mimic a refuel station, but entirely for beauty, allowing makeup lovers of all walks of life to stock up on all their needs to and from the Coachella grounds.

The YSL Beauty Hotel x Coachella Music Festival Pop-Up will be open from Friday April 12th: 3PM – 8PM / Saturday, April 13th – Sunday, April 14th: 10AM – 8PM. This pop-up is open to the public and will feature YSL products for purchase, a personalization station for your lipstick bullets and water provided by FLOW Alkaline Water.