As festival-goers and Palm Springs locals gear up for Coachella Weekend 1, YSL Beauté, the luxe-edgy Parisian brand, will open their first ever Coachella Music Pop-Up Shop, a one-stop beauty experience serving as a pit stop for those taking the trip to Palm Springs. A makeup oasis in the desert, the pop-up will serve as an interactive social media activation for consumers and influencers, where they are able to touch,
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Yves Saint Laurent Beauty opened its doors for its very first pop-up shop at the beautiful Theatre at the Ace Hotel. The two day pop up let the LA beauty girls create their own personalized lip wardrobe and complimentary custom engraving on every lipstick. The Pop Up was filled with the YSL throughout, with a giant neon sign as you walked in. Lots of fun picture moments were installed throughout