PopSugar, the #1 lifestyle brand for young women, hosted their 3rd annual PopSugar Cabana Club at Coachella. In a one-day takeover of the Colony Palms Hotel (first year for this location), PopSugar produced exclusive events that provided attendees with the ultimate destination where music meets style. Prior to the party, PopSugar hosted an elegant VIP brunch with the Council of Fashion Designers of America, hosted by Emily Current and Meritt
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On April 15th, POPSUGAR, the #1 online destination for millennial women, returned to Coachella after a successful launch last year with the POPSUGAR Cabana Club. In a two-day takeover of Avalon Hotel (formerly the Viceroy Hotel), the events provided attendees the ultimate destination where music meets style. The poolside Friday night Sunset Kick-Off party was hosted by actress/model Emily Ratajkowski, where POPSUGAR launched the weekend festivities with a chic and
PopSugar is returning to Coachella in style after a successful launch last year with the PopSugar Cabana Club. “Coachella is one of PopSugar’s tentpole events,” said Lisa Sugar, PopSugar Editor-in- Chief and President. “The festival’s young and engaged millennial audience, combined with the focus on music, fashion, and pop culture, makes it a perfect fit for us.” In true PopSugar Cabana Club fashion, they will host their exclusive Sunset Kickoff
