GUESS U.S.A., a division of GUESS, Inc. is running it back with the Babylon team for a second limited-edition capsule collection that will launched on August 20th at the GUESS USA x Babylon Lot 5 experiential skate park activation at GUESS, Inc. HQ in DTLA. The Lot 5 event is following the success of the brand’s GUESS Sport experience in 2019, which also included Babylon. GUESS U.S.A. and Babylon wanted
Continue reading…
On Saturday, August 24th, VIPS, social influencers and sports enthusiasts came together at LOT 5 for the day one launch of GUESS Sport, a capsule collection celebrating archival moments rooted in the culture of sports. GUESS Jeans U.S.A. . The GUESS Sport collection re-masters popular graphics and pieces from GUESS archives with an emphasis on cut and sew. Men’s and Women’s pieces ranging from classic sweatshirts and sweatpants to t-shirts,