GUESS U.S.A., a division of GUESS, Inc. is running it back with the Babylon team for a second limited-edition capsule collection that will launched on August 20th at the GUESS USA x Babylon Lot 5 experiential skate park activation at GUESS, Inc. HQ in DTLA. The Lot 5 event is following the success of the brand’s GUESS Sport experience in 2019, which also included Babylon. GUESS U.S.A. and Babylon wanted to create something that will bring people together after a long year of staying inside. The event featured interactive activities such as a full innovative 2-story skate park, carnival rides, food trucks & games. There was non-stop entertainment all weekend long, including performances from Babyface Ray, BlueBucksClan, Kalan FRFR, Kenny Beats, Zelooperz, Donovan’s Sound Club, Pedro, and Blondie Beach Records. Notable guests included: Nicolai Marciano, Diplo, Sydney Sweeney, Benny Blanco, Zion Wright, Resting Rich Face. Attendees were able to shop the 21-piece collection at the event. For the second GUESS U.S.A. x Babylon partnership, both brands wanted to explore using unique patterns and psychedelic colors across staple GUESS styles with premium fabrications which were designed by graphic designer turned ceramic tile maker Gilles de Brock. With bright airbrushed patterns that fit the vibe of Summer, the collection provides a slight California nod to the area that both brands hail from. Prices range from $60 – $290 for apparel and $50 – $70 for accessories.