Sony Corporation unveiled the second installment of its brand campaign, called “Lost in Music,”, which aims to deliver new music experiences to fans utilizing Sony’s latest technologies. The brand campaign consists of live music events and a Virtual Reality (VR) music videos. The much-anticipated event kicked off this past weekend in Los Angeles showcasing some of Sony’s latest products. “We are thrilled to have this opportunity to work with Khalid,
Ticketed – Kicking off in Los Angeles from February 8 – 12during one of the biggest weeks in music – traditionally only open to industry insiders – Citi and Live Nation have hand-selected Sting, Beck, The Chainsmokers, and Metallica to perform for cardmembers at the iconic Hollywood Palladium.
Open – The FADER and Mastercard present a must-see line-up. From 12 to 5 p.m. PT each day, visitors can test their hand behind the turntables, rock out with Gibson Guitars, step into a recording booth or cozy up to a Vinyl Me, Please curated listening station with a friend. Masterpass users will have the exclusive opportunity to purchase hard-to-find vinyl for just $10 and may even get a Priceless
Invite Only – On Monday, February 15, 2016, Community Inspiring Today’s Youth (CITY) hosts its second CITY Gala Fundraiser at the Playboy Mansion in Los Angeles, immediately following The 58th Annual GRAMMYs. Keynote speaker is entrepreneur and philanthropist Sir Richard Branson (founder, Virgin Group), who was knighted for his “services to entrepreneurship.” Emcee for the night is Jeff Timmons of the Grammy-nominated pop group 98 Degrees. The event is an
Katy Perry, Missy Elliott, Sia, and Greg Kurstin teamed up with Spotify to host an exclusive dinner and party for artists, producers and songwriters. The event took place on Feburary 13th at Cicada in Downtown Los Angeles. The evening consisted of an exquisite Italian meal from Chef Antonia Lofaso with Cicada’s Chef Suzay Cha. Guests got the privilege to enjoy performances from Ferras, AlunaGeorge, Jack Garratt and Sia with Greg
2016 Grammy Weekend continued with some great musical acts on Saturday night. Jesse Lee, Jon Lieberberg, together with Tom Windish and Jason Bentley presented The dFm’s second annual celebratory bash on Feburary 13th, where guests including Kesha, Rashida Jones, and Allan Kingdom hung out poolside at the historic and iconic Hollywood Roosevelt. Guests danced along to a crowd-pleasing DJ set by HAIM and were treated to a special performance by
Table Reservations – Bootsy Bellows Pre-Grammy Party this Friday with sounds by Arkade.
Invite Only – ESSENCE, the preeminent brand for African-American women, kicks off GRAMMY® weekend with its 7th annual Black Women In Music Event. The 2016 ESSENCE Black Women in Music event, sponsored by Lincoln and African Pride, will feature special live performances. Stay tuned to ESSENCE.com for highlights and behind-the-scenes access.
Grammy weekend doesn’t end on Sunday, check out a performance by Miguel at DBA this Monday.
Watch the Grammys live for the East Coast telecast with Guest Host Jeremiah Red + open bar + pizza + suprises.