To celebrate the new Spring Summer 2018 collection of Fenty Puma by Rihanna, the international pop star, fashion designer and beauty guru hosted a party at a private estate in the Coachella Valley on Saturday, April 14, 2018. Guests were transported to beautiful location decked out with a small racing arena equipped with dirt bikes, which was an ode to the collection’s motorsport theme. In addition, an inflatable bouncy slide
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Open – Puma announced that it was holding a two-day Fenty Puma pop-up shop at Milk Studios in Los Angeles and that, yes, Rihanna would be there.