On Wednesday, May 16th, Selena Gomez and PUMA threw the most IG worthy event of the season to celebrate their latest training silhouette, the DEFY. Held at Paramount Studios, the VIP only launch defied all aspects of a modern city with a laundry mat that doesn’t eat socks, a balloon filled gym with dancers choreographing Selena’s newest hit Back To You, a bodega with all you can eat candy, a
Invite Only – Join Blends to celebrate the latest PUMA collaboration with MAC Cosmetics. Get pampered up with some free goodies, great music, and some makeup tips from some makeup professional(s). Have fun at out Photo Booth, enjoy complimentary refreshments, and great tunes by DJ Huneycut.
As the music festival drew to a close on its first night with headliner The Weeknd, TAO x REVOLVE: Desert Nights welcomed its first VIP guests for a star-studded after party in Palms Springs. After surprising fans with Jamie Foxx and Rita Ora on stage at the festival, Norwegian DJ Kygo stopped by for a post-performance celebration. Nicki Minaj arrived with Migos rapper Quavo and took over a VIP section
To celebrate the new Spring Summer 2018 collection of Fenty Puma by Rihanna, the international pop star, fashion designer and beauty guru hosted a party at a private estate in the Coachella Valley on Saturday, April 14, 2018. Guests were transported to beautiful location decked out with a small racing arena equipped with dirt bikes, which was an ode to the collection’s motorsport theme. In addition, an inflatable bouncy slide
Thursday April 12th 10 a.m. Open adidas Coachella Pop Up in Honor of the Early Release of Ultraboost Clima 5 p.m. Ticketed Adult Swim x Desert Gold at the Ace Hotel 8 p.m. Invite Only Dior’s Sauvage Cologne Launch Party at Pioneertown Motel 8 p.m. Invite Only. YSL Beauty Festival with Halsey 8 p.m. Invite Only #hotelREVOLVE Welcome Reception hosted by LPA 9 p.m. Open The Do-Over x Shabbaaaaa Desert
Launching the all-new SS18 Collection in style, Puma and Big Sean teamed up for a release party in LA this. Featuring a pop-up shop powered by Nice Kicks (@shopnicekicks) that exclusively sold drop one pieces from the collection ahead of the global release. The evening had cool vibes and was an over-all memorable experience with celebrities, press, influencers and consumers joining from LA and around the world. Accompanying Sean at
Invite Only – Puma x Big Sean Capsule Collection Launch Party.
RSVP – Come celebrate the 50th anniversary of the #Suede and the launch of the PUMA x Hello Kitty collection on February 11th from 1 pm to 3:30 pm at Sanrio Japanese Village! Hello Kitty will be stopping by for a super cute meet and greet, hope to see you there!
Invite Only – Puma is teaming up with Hello Kitty for a fun afternoon filled with nail art, tattoos and an appearance by Hello Kitty herself.
Hundreds of fans camped out overnight to be among the first to cop the latest merch from Puma, Human Made, adidas, Neighborhood, Billionaire Boys Club, Colette, Nike, Kimoji, and dozens more at this year’s ComplexCon. Fans got a special treat when Big Sean made a surprise appearance at the Puma booth. ComplexCon veterans Virgil Abloh and Takashi Murakami screen printed T-shirts for fans. Steve Aoki also screen printed T-shirts at