Invite Only – PUMA is no stranger to revealing new collaborations, and the latest is someone every child holds dear. For her upcoming 60th birthday, the brand is collaborating with Barbie.
Celebs flocked to Shoedazzle’s Dream House last night to celebrate the fast fashion brand’s influencer collaboration with @BarbieStyle. Each room of the West Hollywood bungalow was designed to be an Instagram worthy photo booth. The boss babe office, the bedroom with Shoedazzle branded eye masks, the beGlammed vanity room, the shoe #goals closet, the hot pink mini cooper in the driveway and a pool cascaded with pink balloons were all
Ticketed – Join us for an illuminating talk by the marketing brains behind Barbie’s Cannes Lyon awarded campaign and learn about Barbie’s messaging strategy. Elizabeth Grampp, Sr. Director of Marketing & Michelle Chidoni, Director of Brand Communications at Barbie, Mattel will dive deep into the case study of Barbie messaging with society, moms and girls.