On June 29th, global e-tailer Boohoo celebrated the launch of their limited edition collection with global Icon Barbie. Top media, VIP, and industry tastemakers packed Ardor, a restaurant in West Hollywood’s EDITION hotel to view the limited-edition Barbie themed capsule collection which is now live on Boohoo.com. To further the celebration, BET’S 2023 Award Winning Best New Artist, Coco Jones, performed for guests while wearing staple pieces from the Boohoo
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Invite Only – Guests will celebrate the launch of Barbie x boohoo collection, empowering women of all body shapes inclusively through fashion.
Invite Only – The Daily Front Row will hold their Sixth Annual Fashion Los Angeles Awards (the FLAs) on Sunday, April 10 at the Beverly Wilshire Hotel hosted by Derek Blasberg. This year’s event will honor Brandon Maxwell, Russell James, Elizabeth Stewart, Barbie, Michael Fisher, Etienne Ortega, Maeve Reilly, Bryce Scarlett, Paris Hilton, and Adam Ballheim. The Daily Front Row’s Fashion Los Angeles Awards celebrate the visionaries who make the
Invite Only – You will be ensconced in an abstract world of black and white film and photo art. So, use your imagination and come creatively dressed in black & white. The event will include bars as far as the eye can see, food trucks, photo booth, DJs and much more!
Invite Only – PUMA is no stranger to revealing new collaborations, and the latest is someone every child holds dear. For her upcoming 60th birthday, the brand is collaborating with Barbie.
Celebs flocked to Shoedazzle’s Dream House last night to celebrate the fast fashion brand’s influencer collaboration with @BarbieStyle. Each room of the West Hollywood bungalow was designed to be an Instagram worthy photo booth. The boss babe office, the bedroom with Shoedazzle branded eye masks, the beGlammed vanity room, the shoe #goals closet, the hot pink mini cooper in the driveway and a pool cascaded with pink balloons were all
Ticketed – Join us for an illuminating talk by the marketing brains behind Barbie’s Cannes Lyon awarded campaign and learn about Barbie’s messaging strategy. Elizabeth Grampp, Sr. Director of Marketing & Michelle Chidoni, Director of Brand Communications at Barbie, Mattel will dive deep into the case study of Barbie messaging with society, moms and girls.
