Popsugar and Freeform joined forces to celebrate the opening of The Mermaid Museum at Goya Studios which is an immersive experience in the heart of Hollywood to celebrate the premiere of the highly-anticipated mermaid drama, Siren. Talent in attendance included stars from the show Siren, Eline Powell and Alex Roe, along with Lauren Bushnell, Gregg Sulkin, Ashley Greene, and more. The immersive event was designed by April Luca and the
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Essence, the preeminent brand for African-American women, kicked off Grammy weekend with its 8th annual Black Women In Music Event. The 2017 Essence Black Women in Music event, sponsored by Lincoln and Absolut, featured special live performances from Erykah Badu and Tiwa Savage. Erykah Badu, whose debut album Baduizm celebrates its 20th anniversary this year. The evening featured performances by honoree Badu, as well as Nigerian singer songwriter Tiwa Savage,