On May 25, adidas will release AM4LA, the first high performance running footwear made with Parley Ocean Plastic assembled at SPEEDFACTORY USA. To celebrate the launch, adidas is opening up a SPEEDFACTORY Lab Experience in Santa Monica, California for the public to get a glimpse of the future of creation with the brand and find out more about SPEEDFACTORY. Inside, guests will be able to receive custom, private footscan data
adidas Originals partners with the Coachella Valley Arts and Music Festival and joined thousands on their journey through the desert and celebrate one of the pinnacle manifestations of creativity and art. The partnership with Coachella provides adidas with the opportunity to create human connections that transcend product. During the weekend, adidas Originals also celebrated the launch of the female-exclusive ARKYN with a #TLKS conversation at the notorious Zenyara Estate outside
Open – An afternoon of live music performances from hardcore to trap will score an epic afternoon of food, drinks and a bump to hubba contest all hosted by longstanding LA skate shop Brooklyn Projects.
Open – the Latest installment of City Copa, the evolution of the brand’s renowned Skate Copa contest that partners with local skate shops to connect with the local skate community on April 13 with skate contest hosted by Los Feliz retailer, Kingswell.
adidas is joining Coachella this weekend and will be doing an early drop of Ultraboost Clima, the first Ultraboost silhouette to feature moisture-wicking Clima yarns in key sweat zones within an open structure Primeknit upper. Available a day before retail, the most breathable Ultraboost yet can be purchased at adidas Running’s Clima Experience Pop Up in the middle of the Palm Springs desert for travelers on their way to the
RSVP – Join the adidas skate team for an all-day/all-night party featuring a best trick skate jam, the premiere of Diego Najera’s newest video part and a live music showcase presented by local LA skate shop Brooklyn Projects.
Invite Only -Experience the excitement of ‘The Nine Club’ as part of a live studio audience. Hosted by Chris Roberts, the show will feature special guests from the adidas team and a few famous personalities from around Los Angeles.
RSVP – Celebrate the launch of adidas’ newest skate shoes, the 3ST.001 and 3ST.002, by designing and building your own mini versions at the pop-up adidas Makers Lab.
Over the weekend, adidas Skateboarding celebrated the launch of Na-kel Smith’s first-ever head-to-toe collaboration at 3 Rooms, a multi-sensory showcase held at HNYPT in downtown Los Angeles. Curated by Smith, the immersive experience revealed his debut collection, alongside two exclusive releases with American clothier Brooks Brothers and skateboard brand Fucking Awesome. Guests journeyed through three interconnected environments starting with the Business Room where they transformed into bigwig executives, then changed
RSVP – adidas Skateboarding partners with professional skateboarder and multi-faceted creator, Na-kel Smith to host an immersive, multi-sensory experience – 3 Rooms on March 24 in Los Angeles. The event is a special one-day pop-up revealing limited releases, and exclusive collaborations brought to life across three unexpected environments – all conceptualized by Na-kel himself.