On February 20th, the Rolla’s team and Sofia Richie kicked off the festivities at Harriet’s Rooftop – which was transformed by @WifeOfTheParty into a vibey, boho, branded atmosphere with the venue’s enchanting view of Los Angeles as the backdrop for the official launch event where celebs, press, cool girls and Instagram influencers danced to a DJ set by Ashley Smith, posed for photo booth pics using branded Rolla’s paper fans and a campaign lookbook as props and browsed the Spring/Summer collection at a denim styling station.

Australian denim brand Rolla’s teamed up with it girl Sofia Richie for their Spring/Summer 2020 campaign with a 15-piece capsule collection inspired by iconic, classic denim styles worn by effortlessly confident, self-empowered women like Sofia. The Rolla’s x Sofia Richie Collection officially launches this Sunday, Feb. 23rd at 9 am EST on the Rolla’s website, Revolve, Free People, ShopBop, Planet Blue and more.