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Smashbox Cosmetics Returned to their Roots to Host an Exciting LA-centric Event at Smashbox Studios

In celebration of the new Spring collection, Smashbox Cosmetics returned to their roots to host an exciting LA-centric event at the legendary photo studio, Smashbox Studios, where the cosmetics line was born. Notable attendees included makeup artist Vlada Haggerty, influencers Alexa Losey, Nicol Concilio, Mariale, and Nike Ojekunle. Upon arrival, guests were greeted by local LA eateries and vendors, such as Rasta Rita Margarita Truck and freshly made pizza from Jon & Vinny’s as well as a popcorn station, fruit cart, and passed hors-d’oeuvres that included mini burritos, meatballs, and bacon wrapped sausages. Delicious hand rolled ice cream for dessert was provided by Sweet Rolled Tacos. Inside the studio and set against a softly light pink palm tree backdrop, attendees enjoyed tunes spun by DJs Ana Calderon, Daisy O’Dell & Michelle Pesce of Woman Collective. Additional interactive elements included a vintage photo booth camper with branded Smashbox surfboards, pink lip swing, life-size Gloss Angeles Lip Gloss garden and a room filled with the iconic Smashbox Photo Finish Primers. Art Rebel provided personalized gift bags while Smashbox makeup artists offered touch ups with the new products. Smashbox Cosmetics Spring Collection includes the Gloss Angeles Extra Shine Lip Gloss, Gloss Angeles Lip Gloss, L.A. Cover Shot Eyeshadow Palette, and Studio Skin Flawless 24 Hour Concealer. All are currently available at Sephora, Ulta, and

Photo By: Tristan Kallas

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