Diesel and Scott Lipps hosted a viewing party to celebrate the photography exhibition “Rocks Not Dead” at Sunset Tower. Rock Royalty and Young Hollywood gathered to preview the exhibition, featuring photographs taken by Scott Lipps of Courtney Love, Anthony Kiedis, The Kills, The Struts, Brandon Boyd, Wild Belle, Cassie, James Goldstein, Keanu Reeves and Matt Sorum (check out the photos HERE). This partnership stems from a long-standing relationship between Diesel and Scott Lipps and the brands’ commitment to supporting local talent in the cities in which they are a part of. “I am so excited to have partnered with Diesel and Stefano for this event. I have been a friend of the brand for a long time and love how they are supporting talent. Putting together all the shots of these amazing celebrities has been so incredibly inspiring and seeing the exhibit come to fruition has been fantastic,” remarked Scott Lipps. Diesel looks at acknowledging the creative community in Los Angeles, making this collaboration a natural one for the brand to have taken part in. “Scott has always been a creative talent and Diesel is always looking to support creativity. We are glad to have supported his first exhibition and hope for this to only be the first of many artistic successes for him,” said Stefano Rosso, CEO of Diesel North America. Additionally, a portion of the proceeds of photography sold will be given to Adopt the Arts Charity.