Diesel and Scott Lipps hosted a viewing party to celebrate the photography exhibition “Rocks Not Dead” at Sunset Tower. Rock Royalty and Young Hollywood gathered to preview the exhibition, featuring photographs taken by Scott Lipps of Courtney Love, Anthony Kiedis, The Kills, The Struts, Brandon Boyd, Wild Belle, Cassie, James Goldstein, Keanu Reeves and Matt Sorum (check out the photos HERE). This partnership stems from a long-standing relationship between Diesel
Invite Only – Scott Lipps Presents Rocks Not Dead Photo Exhibition presented by Diesel and Weed Maps.
Invite Only – Flaunt x Diesel Present The Prelude Issue with a special performance by the Kaplan Twins.
Diesel launched its hip line of JoggJeans (photo via) at Kitson on Robertson. JoggJeans are Jeggins, but since men don’t wear leggins (the thought is hilarious) Diesel came up with Joggers. The idea is that you can wear them out on the town or in the comfort of your own home. It consists of “the authentic look of denim with the freedom of stretch cotton”. Their fun campaign is a