Rolling Stone Live held a three day activation in Palm Springs at ARRIVE Hotel this past festival weekend, with the Lucky Brand annual Desert Jam as the highlighted event on Saturday, April 13th. Guests such as Evan Ross and Ashlee Simpson Ross, Olivia Culpo, Camille Kostek, Daya, Dylan Penn, Samuel Larsen, AnnaLynne McCord, Rachel McCord, Brandi Cyrus, Marta Pozzan, Romeo, Taryn Manning, Caroline D’Amore, Tom Sandoval, and many more stopped by to celebrate over the Coachella festival weekend. Lucky Brand held their annual Desert Jam with performances by X Ambassadors, Jax Jones, Palm Springstein, Ama Lou and Drax Project.

Guests engaged in SEXY Hair braiding and styling, including Dylan Penn, Wild Spirit Fragrances scent station, and Foster Grant sunglasses station who is celebrating its 90th anniversary and played at the Geojam ping pong with tables. Partygoers sipped on Ciroc Watermelon, Summer Water Rose, Heineken, Brew Dr., Jack Daniels, and CORE water. VIPS arrived in JEEP for the festivities. Other partners included Vivid Seats, Google Pixel 3 and Fender who had ukulele guitars featured in all guest rooms during the hotel takeover. Sunnylife outfitted the pool with festive pool floats like giant watermelons and pineapples. Geojam also hosted a kick-off party on Thursday night for festival goers, featuring Ciroc Watermelon cocktails. The Rolling Stone Live hotel takeover activation was produced by ENTER, a top experiential events agency founded by Zev Norotsky.