On Thursday evening, Victoria Justice celebrated the launch of the world’s first VR makeup tutorial with NYX Professional Makeup and Samsung at Beauty & Essex in Los Angeles. The Man With a Plan actress was joined by beauty influencers, like Karen Gonzalez, and Mykie as they stepped into the world of virtual reality using the “Impossibly NYX Professional Makeup” VR tools. The experience includes three visually stunning makeup tutorials lead by top beauty vloggers Kristen Leanne, Mykie (also known as “Glam & Gore”), and Karen Sarahii Gonzales. Consumers can use the Gear VR Controller to select products they would like to learn more information about, and at the end of the experience, users will receive a special offer to purchase the products featured in the tutorial at a special price. The “Impossibly NYX Professional Makeup” Gear VR experience will be available in select NYX Professional Makeup stores on December 18, 2017, followed by a nationwide rollout across the brand’s 42 retail stores over the course of 2018. The partnership allows both brands to push the boundaries of shopping at the intersection of beauty and technology.