PopSugar is returning to Coachella in style after a successful launch last year with the PopSugar Cabana Club. “Coachella is one of PopSugar’s tentpole events,” said Lisa Sugar, PopSugar Editor-in-
Chief and President. “The festival’s young and engaged millennial audience, combined with the focus on music, fashion, and pop culture, makes it a perfect fit for us.”

In true PopSugar Cabana Club fashion, they will host their exclusive Sunset Kickoff Party on April 15th at the Avalon Hotel hosted by Emily Ratajkowski and music provided by Hannah Bronfman. On the following day, they will host a brunch with the CFDA and Jonathan Simkhai prior to their Cabana Club Pool Party. The brunch will also celebrate the return of the popular CFDAs PopSugar ‘Must Have’ box.

Speaking of the ‘Must Have’ box, PopSugar has 5 other ‘Must Have’ boxes to choose from including: Must Have Baby Boxes, Must Have Bridesmaid Box and Must Have Bridesmaid Box. These boxes are filled with high-value, luxurious items, from discovery brands to tried-and-true classics all curated by PopSugar Founder and President Lisa Sugar and perfect for any occasions.

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