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Nikki Reed Unveils Earth Day Partnership with Kiehl’s for Recycle Across America

Last night, Wednesday, April 13, at Kiehl’s in Santa Monica, actress Nikki Reed unveiled her Limited Edition label for Kiehl’s Creamy Eye Treatment with Avocado, a project that raises funds for Recycle Across America.

In honor of Earth Day and the brand’s commitment to the environment, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate $50,000 to Recycle Across America. These funds will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States. The funds will be raised from Kiehl’s Limited Edition Creamy Eye Treatment with Avocado, featuring art by Ms. Reed, as well as a label by Gabrielle Reece & Laird Hamilton. 100% of net profits, up to $50,000, from this eighth Earth Day campaign will benefit Recycle Across America.

DJ Kiss provided the atmosphere for the launch event, at which Ms. Reed, along with Chris Salgardo, President of Kiehl’s US, presented the $50,000 donation to Mitch Hedlund, founder and director of Recycle Across America. Special guests at the event included Ian Somerhalder, Gilles Marini, Mischa Barton, Leigh Lezark, Will Kemp, Alexis Knapp and Adelaide Kane.

Photo By: Matt Sayles/Invision for Kiehl's/AP Images
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