LF the Store, who has the best sale of the season, recently created their own private streetwear label, LF the Brand, and just launched their second collection of the year, which follows their motto “Be Unique, Be Yourself.” On Tuesday, March 20th, LF the Brand celebrated their Spring 18 drop with a launch party at Avenue in Los Angeles. The event was filled with party people all dressed the part, who all danced the night away. This drop consists of trendy baby pinks, blues and yellows, perfect for Spring and Festival Season.