LA Guestlist

Sourcing Los Angeles Culture

adidas Originals Introduces its Newest Futuristic Sneaker, Deerupt, at the Deerupt Experience in DTLA

adidas Originals introduces its newest sneaker, Deerupt — a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas. Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in the ‘80s and once a key feature on the New York runner and Marathon Training shoe, the grid design is stretched to envelope the entire shoe. Specific to Los Angeles and once again taking inspiration from the grid, the foundation of all design, The Deerupt Experience was a two-day pop-up and art installation that challenged the perception of reality. adidas collaborated with visual artists to transform grid structures into altered physical spaces and immersive forms that attendees were able to experience in honor of the launch. Deerupt releases globally on March 22nd in the hero colorway Solar Bird, a meld of two iconic adidas tones: Solar Red and Bluebird for a retail price of $120.


Leave A Comment

Your email address will not be published.