Elegance was the theme at the unveiling of the Salvatore Ferragamo flagship store on Rodeo Drive on September 10th, 2015. The red carpet screamed old Hollywood chic for Salvatore Ferragamo’s 100 years in Hollywood marking the launch of its “100 Years 100 Days”, a digital platform that celebrates Ferragamo and its relationship with Hollywood.
As I walked inside of the marvelous new store, I scoped some of their shoes on celebrities as they were walking down the red carpet. Obviously Salvatore Ferragamo is known for his beautifully handcrafted shoes, and seeing them on celebrities was just the cherry on top of the cake. The pair seen on Camella Belle was meant to be worn with an undeniable sense of taste. It is a limited edition Salvatore Ferragamo’s multicoloured suede platform sandal made for Judy Garland in 1938 (picture below)
Salvatore Ferragamo’s 1939 cork platform shoe with wood flat-through sole.
As I walked into the store I was greeted with champagne and caviar, just my kind of party. The store itself is huge filled with mirrors throughout, where I got lost a couple of times. The store is truly a masterpiece, and all of the pieces in it are remarkable. Many Celebs showed up including Demi Moore, Freida Pinto, Camilla Belle, Kiernan Shipka, Andy Garcia, Cody Horn, Holland Roden, Eric Buterbaugh, Shiva Rose, Joel Silver, Kelly Lynch, Kelly Sawyer, Erica Pelosini, Kate Brien, Brigette Romanek, Crystal Lourd, Minnie Mortimer, Brooke Davenport, Marlien Rentmeester, and more. Please check the hashtag #FerragamoVIP to get a feel of the Italian brand.
Following the cocktail party, the Ferragamo family and Vogue’s Lisa Love hosted a private dinner at Eric Buterbaugh Florals in West Hollywood for an intimate group. Guests mingled al fresco in the garden while listening to a playlist curated by Tony Martinez, before moving to the gallery to be seated around a long table for dinner and cocktails by Lucques Catering.
Tags: #FerragamoVIP, 100 Years 100 Days, Andy Garcia, Beverly Hills, Camella Belle, Demi Moore, Ferragamo family, Judy Garland in 1938, LA Guestlist, Los Angeles, rodeo drive, Salvatore Ferragamo, Scout Willis, Tallulah Willis, Vogue's Lisa Love
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