Just in time for holiday travel and gifting, Chipotle and BÉIS dropped an exclusive collaboration “The To Go Collection” featuring travel essentials inspired by Chipotle’s real food and iconic packaging. Designed for fashion and function, the new 11-piece capsule features insulated pieces to keep your Chipotle warm on-the-go, napkins handy and style on point. The collection marries utility with style: insulated construction to keep food hot, convenient pockets for napkins
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Flipper’s celebrated the launch of its highly anticipated Fall/Winter 2025 Collection on Thursday, September 4, 2025. The milestone marked the brand’s official entry into fashion, expanding its cultural influence beyond roller skating into a new era of design, style, and community. To mark the launch, Flipper’s hosted a private preview event with Dover Street Market Los Angeles followed by an afterparty at Lot 613, bringing together fashion insiders, cultural tastemakers
SHEIN, the global online fashion and lifestyle retailer, celebrated the launch of their new family collection curated by television personality, podcast host, author, and mom Scheana Shay with a fun and playful party in Los Angeles, CA. Scheana hosted the event alongside her husband Brock and daughter Summer for a family friendly evening welcoming guests of all ages. The occasion was held at Juniper Garden in West Hollywood and greeted
In a crowded and competitive business landscape, crafting a distinctive brand identity is more than a creative endeavor—it’s a strategic imperative. This guide explores the essential elements and steps to create a brand identity that not only stands out but also leaves a lasting impact on your target audience. A unique brand identity serves as the cornerstone of your business, setting the stage for customer perceptions, loyalty, and the overall
In a thrilling move that has been eagerly anticipated, Passion Tree, the eco-friendly Hard Seltzer company from Southern California, is proud to introduce its new mini sized can. In honr of their new mini size, Passion Tree open their doors of their iconic Passion Tree Estate in the West Hollywood Hills on Oct 22nd. The event celebrated the official rollout of Passion Tree Minis in all Target locations across California,
On Friday, September 8th, Caliwater, co-founded by Vanessa Hudgens and Oliver Trevena, hosted a brunch to launch their newest flavor, Pineapple, at The Georgian in Santa Monica. Guests gathered to exclusively experience the newest, in the line of hydrating beverages, available now, in the beautifully restored hotel, which first opened in 1933. Guests were warmly greeted and introduced to the upscale take on cactus water giving tropical flavors. Immersed in
Snoopy, the lovable beagle, has pawed his way into the hearts of fans yet again, thanks to MINISO’s latest delightful collection. Right in time for the new school year, the iconic black and white pup has become the star of a wide array of affordable and adorable products available at select MINISO stores across the United States. If you’re looking to infuse some fun and imagination into your school essentials,
In the high-stakes arena of the sports drink industry, innovation is the name of the game. As athletes continually push the boundaries of human performance, there’s an unquenchable thirst for beverages that can keep pace. Enter stage right, a dynamic duo primed to disrupt the playbook. Mubarak Malik, an indefatigable entrepreneur and new father, teams up with NBA star Kyle Kuzma to launch Drink Barcode. With its sights set on
On Thursday, March 2nd, leading energy drink brand, Celsius, celebrated the launch of their newest flavor, Fantasy Vibe, with a stunning oceanfront event, attended by notable names such as Landon Barker, Victoria Justice, Delilah Belle Hamlin, Tessa Brooks, Jordyn Jones and Jasmine Sanders. Inspired by the vivid coastline sunsets of California, the dreamy fantasyland provided the ultimate indulgent escape for guests who enjoyed everything from caviar bumps and dinner, to
To celebrate Liquid I.V.’s first-ever Hydration Multiplier Mocktail Edition, the brand took over The Clubhouse at the Heimat in Los Angeles with a Hydration Meets Happy Hour event on Thursday, January 12th, 2023. The launch was to celebrate the launch of their two new flavors: Cucumber Mojito, and Smoky Mezcal Paloma. The new LTO mocktail-powered hydration arrived just in time as most people tend to be more health-conscious at the
