Catt Sadler attends Rolla's x Sofia Richie Launch Event at Harriet's Rooftop on February 20, 2020 in West Hollywood, California A general view of atmosphere as seen during Rolla's x Sofia Richie Launch Event at Harriet's Rooftop on February 20, 2020 in West Hollywood, California (L-R) Celeste Bright and Miles Richie attend Rolla's x Sofia Richie Launch Event at Harriet's Rooftop on February 20, 2020 in West Hollywood, California (L-R) Vas J Morgan, Sofia Richie, and Lionel Richie attend Rolla's x Sofia Richie Launch Event at Harriet's Rooftop on February 20, 2020 in West Hollywood, California Amelia Hamlin attends Rolla's x Sofia Richie Launch Event at Harriet's Rooftop on February 20, 2020 in West Hollywood, California (L-R) Scott Disick and Sofia Richie attend Rolla's x Sofia Richie Launch Event at Harriet's Rooftop on February 20, 2020 in West Hollywood, California

Sofia Richie, Scott Disick, Amelia Hamlin & More Celebrate Sofia’s New Collab with ROLLA’S Jeans

On February 20th, the Rolla’s team and Sofia Richie kicked off the festivities at Harriet’s Rooftop – which was transformed by @WifeOfTheParty into a vibey, boho, branded atmosphere with the venue’s enchanting view of Los Angeles as the backdrop for the official launch event where celebs, press, cool girls and Instagram influencers danced to a DJ set by Ashley Smith, posed for photo booth pics using branded Rolla’s paper fans

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