This past weekend, the Coachella Valley was taken by storm by #PATRÓNDesert. PATRÓN EL ALTO, their naturally sweet, and incredibly smooth handcrafted prestige tequila, took the most sought-after parties in the Coachella Valley to new heights with extraordinary experience and the debut of PATRON EL ALTO Mini (50ml), setting the stage for festival season and toasting to unforgettable moments. On Saturday, PATRÓN EL ALTO Mini returned to the legendary, late-night
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Invite Only – Swimsuits & Cowboy Boots Pool Party, curated alongside renowned country artist Nikki Lane. Between sets, guests can perfect their western aesthetic with luxury pieces from Kemo Sabe while enjoying handcrafted PATRÓN EL ALTO cocktails.
Invite Only – the Gallery Desert House by Gallery Media Group transforms into an immersive celebration of arts and culture in Indio, CA. During Stagecoach weekend, including The Last Call Saloon, featuring marquee performances from Dustin Lynch and Tucker Wetmore and special guests.
Neon Carnival, the legendary late-night dance party of the year made its triumphant return to the Desert International Horse Park celebrating its thirteenth year. Created by LA’s original nightlife mastermind Brent Bolthouse and producing partner Jeffrey Best, this year’s 13th exclusive celebration came to life for one night only. Presented by Liquid I.V. in association with PATRÓN EL ALTO and The Levi’s® Brand, the after-party returned with a vibrant new chapter; upping the ante on musical talent with an
NYLON House returned to the desert on Friday, April 14th, to kick off the first day of the festival. Guests danced under the stars with us and bounced to the beats of today’s most relevant established and rising DJs, including a headlining set with Alesso, sponsored by Patrón, as well as a set with Carlita who will be joined by Diplo later in the show. Guests brought good time energy
Last Monday, August 21st, at the Sofitel Los Angeles at Beverly Hills, world renowned dancer, Karina Smirnoff celebrated the launch of her new makeup line, ‘Karina Collection’, in partnership with LASplash Cosmetics produced by Pop Your Shop & Just Leverage. At the exclusive event, guests were introduced to the Karina Collection at the Peroni Nastro Azzurro Suite, followed by the main event at Le Jardin, where guests enjoyed an amazing
The premier, global destination for premium, multi-brand fashion REVOLVE and Alessandra Ambrosio hosted a model-filled party to celebrate the launch of Alessandra’s clothing line to be sold exclusively on REVOLVE. Zen Freeman provided tunes while guests enjoyed a photo booth, passed appetizers, and cocktails by Patron. Alessandra looked stunning as always in the collection and did an outfit change during the evening. She wore the Virginia top and Virginia skirt
For Patrón’s “Search for 2016’s Margarita of the Year,” the company enlisted the help of seven top bartenders from across the U.S. and Mexico to create recipes for seven different styles of margaritas, reflecting their personal influences on what makes the #PerfectMargarita, and also the local taste of their cities, culinary trends, and the history of the drink. The recipes for the seven styles of margaritas: herbal, spicy, smoky, savory,
Invite Only – Patron will celebrate their Margarita of the Year search on National Margarita Day at a secret location in Hollywood.
