New Era Cap, alongside celebrity stylist Maeve Reilly, hosted a launch party for the Sunset Collection at the exclusive Fred Segal Pop-up shop on Sunset Boulevard. Guests enjoyed cocktails with Svedka vodka and customized their hats with embroidery from Lot, Stock & Barrel. Jessica Szohr and Machine Gun Kelly joined the festivities and had fun trying on the collaboration. Expect some other fun upcoming Pop-Ups at the new locatio Fred
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GQ’s editor-in-chief Jim Nelson and Chance the Rapper threw an epic party at Chateau Marmont in honor of his Grammy wins and his cover on the magazine in partnership with Youtube. A-listers were gifted with his New Era Cap that reads the letter “3”, which signifies his third project. The celebration featured a surprise performance from Migos, before they headed to Club Anti down the street for another surprise performance.
Rapper Nas has partnered with Sony Pictures for a fashion collection to coincide with the film studio’s remake of the film Ghostbusters. The limited-edition line is called Nas x Ghostbusters. Nas, who is creative director for the line, teamed with six brands for the different categories: His own brand Hstry for streetwear; New Era Cap for caps; Fila for footwear; Italia Independent for eyewear; Monster for headphones and Tokyobike for
