Invite Only – Prestigious French scent house Trudon is hosting a cocktail reception toasting the brand’s 380th anniversary and welcoming the newest addition to the Eau de Parfum collection, Vixi. Guests will experience a journey towards lightness with Vixi, featuring the spiritual strength of a Nepalese sandalwood, the sacred nature of sage, the freshness of bitter orange petit grain natural oil and the flowery perfume of jasmine essence.
Creative Director, Kendall Jenner, hosted a private event to celebrate the grand opening of the first-ever, in-person FWRD shopping experience. Kendall was joined by friends and the FWRD community of creatives, including leading Hollywood stylists and emerging luxury designers. Guests enjoyed drinks from 818 Tequila and a DJ set by Pedro. the pop-up also showcased décor courtesy of interior lifestyle brand, Olive Ateliers. In the continued celebration of its 20th
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RSVP – In the continued celebration of its 20th anniversary, REVOLVE Group, Inc., announces the launch of FWRD’s first physical shopping experience with a pop-up store in Los Angeles. Known for transcending traditional e-commerce with its combination of best-in-class customer service and elite roster of designers, the FWRD pop-up will invite customers to experience the brand in real life and shop a highly curated assortment of styles, specially selected by
Open – Drake’s Hollywood on Melrose will finally open its doors on May 5th for its Grand Opening.
RSVP – A special pop-up shop devoted to the 21st century pop icons BTS, will open in May through June in Hollywood. Customers will have the opportunity to buy BTS apparel, accessories, and collectibles; shop BTS’ discography; and otherwise have a great time indulging their love for BTS with other visitors.
RSVP – Dare in Gris Dior and enter The Grey Zone in Los Angeles– a fully immersive art exhibition open to the public, Thursday, April 13 – Sunday, April 16. A creative collaboration with five international artists, the Los Angeles-based event features original artwork inspired by Gris Dior and a Gris Dior fragrance in limited-edition, artist-designed packaging available for purchase exclusively at The Grey Zone.
Paris Hilton and Klarna hosted a VIP launch party for ‘House of Y2K’ – an interactive pop-up located on 8070 Melrose Avenue, which explores the evolution of fashion, beauty, and tech trends over three floors of glamorous activations and immersive installations featuring Paris’ most iconic looks, alongside additional decade-defining items. A variety of apparel, accessories and tech from Paris Hilton’s personal Y2K archives were on display, including the denim promo
Open – Opening on February 24, the House of Y2K explores the evolution of shopping from the turn of the millennium to now, showcasing a curated selection of Paris Hilton’s personal items from the period alongside the launch of a limited-edition velour tracksuit, exclusively available on Klarna
LA native brand, Cult Gaia has opened their first LA flagship on Melrose Ave. On January 26th, Founder and Creative Director of Cult Gaia, Jasmin Larian Hekmat hosted Olivia Perez, Sami Miro, Shanina Shaik, Sara Sampaio, and more to celebrate the opening of “THE TEMPLE” on 8440 Melrose Avenue. Cult Gaia shut down the block to throw a party like no other to celebrate this pivotal moment for the brand.
Today, in celebration of BLACKPINK’s sophomore album, BORN PINK, Spotify presents Born Pink: The Pop-Up Experience, a weekend-long pop-up event in Los Angeles. Kicking off today, Sept 16th through Sept 18th, the curated shop will immerse fans in the world of Blackpink. Dreamt up by Jisoo, Jennie, Rosé, and Lisa, every element of this 3-day experience was crafted by Blackpink for their fans to celebrate their brand-new album out now.