Today, in celebration of BLACKPINK’s sophomore album, BORN PINK, Spotify presents Born Pink: The Pop-Up Experience, a weekend-long pop-up event in Los Angeles. Kicking off today, Sept 16th through Sept 18th, the curated shop will immerse fans in the world of Blackpink. Dreamt up by Jisoo, Jennie, Rosé, and Lisa, every element of this 3-day experience was crafted by Blackpink for their fans to celebrate their brand-new album out now. Further cementing themselves as a global superpower in K-pop, the quartet – Jennie, Jisoo, Lisa, and Rosé broke Spotify records with the August 19 release of their latest single, “Pink Venom,” becoming Spotify’s most-streamed song by a female artist in a single day in 2022 so far.

Open to all, this one-weekend-only experience in partnership with Spotify will offer Blinks a chance to step into the creative behind the new album in real life. The ultimate fan destination, BORN PINK: The Pop-Up Experience will feature an array of curated photo moments tied to the album, the opportunity to purchase exclusive BLACKPINK merch directly within the pop-up, and an exclusive Spotify x BLACKPINK giveaway available in the pop-up for this weekend only.

Fans can visit the pop-up at 8175 Melrose Ave between Friday, 9/16, 12:30 pm – 8 pm PST | Saturday, 9/17, 10 am -8 pm and Sunday, 9/18, 10 am -6 pm. Details on the official website here.