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Swizz Beatz Celebrates Bally x Shok-1 Collection Launch at Bally’s Rodeo Drive Flagship Store

Grammy Award-winning music producer Swizz Beatz and Bally CEO Frédéric de Narp hosted a dance party at the Bally Rodeo Drive flagship store, continuing his tour to celebrate the launch of the Bally x SHOK-1 limited edition capsule collection. Guests gathered in the two-story boutique and rooftop while dancing to sounds by DJ Runna and enjoyed a special performance by Swizz Beatz. VIP guests included: Usher, Chloe x Halle, Wale, Kitty Cash, Miles Richie, Shaun Ross, Nicole Williams, Larry English, and many more. Curated by Swizz Beatz, the wearable-art collection features London-based street artist SHOK-1’s signature X-Ray works on accessories, ready to wear and footwear. The collection is available exclusively at Bally stores worldwide, and select wholesale partners while supplies last.

Photo By: Getty Images for Bally

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