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Rodeo is Getting a Millenial Makeover with an Art Installation Worthy of Your Social Media Needs

Museums, Restaurants, Coffee Places, Boutiques, etc.. are all figuring out that a Social Media friendly setting attracts more people to their location. In line with current digital trends, Rodeo Drive is currently undergoing a refresh and looking to create stronger relationships with luxury millennial shoppers and influencers. To support this initiative, Rodeo will unveil an Experiential Photo Installation at the base of Two Rodeo (Via Rodeo/N. Rodeo Dr.) on Friday, April 28th that will be open to the public until June 11th. The Spring-themed Photo Installation will serve as an attraction and destination for tourists as well as Beverly Hills/Los Angeles locals. However, and most importantly, the installation will provide an attractive and Instagram-worthy opportunity for millennials to capture and savor their luxury moments. If there’s no pictures, did it really happen?


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