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Paris Hilton Launches her 20th Fragrance Gold Rush at Kyle By Alene Too

On Wednesday, June 28th, Paris Hilton joined forces with Parlux Fragrances to celebrate the introduction of Gold Rush, Paris’s 20th fragrance in the past decade. Paris’s newest scent is irresistibly feminine and reflects an aura of classic Hollywood glamour. The fragrance is lush, sophisticated and intoxicating opening with sparkling, bright citrus notes creating a rush for the senses. The launch took place at her aunties store Kyle Richards in Beverly Hills at Kyle By Alene Too.

Paris looked glamourous in a gold dress to celebrate the launch of her new fragrance Gold Rush. Upon entry, attendees were greeted with champagne and custom tray-passed hors. DJ Caroline d’Amore set the mood with upbeat, party tracks at a chrome DJ booth including Paris’s song Stars Are Blind which quickly resulted in Paris and Caroline dancing together behind the booth. Attendees included Perez Hilton, who arrived in a pimped out Ghost Busters car wearing a t-shirt picturing Paris as the queen of Hollywood. The event, which was scheduled to end at 8 pm, was extended an extra hour as guests continued to arrive fashionably late, mingling amongst themselves and taking selfies with Paris. At the event’s conclusion, Paris had a quick outfit change and set off for a night out to continue the celebration with friends.

Photo By: Sara Jaye Weiss

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