International Style Institute introduced the next phase of its style education: Content creation. Content creation has quickly become the most visible way to express your personal style in a range of verticals, but there are so many behind the scenes details to making your blog as impactful and profitable as possible. Co-founded by world renowned celebrity stylist, Anita Patrickson, and Simply Stylist’s Sarah Boyd, the International Style Institute is a 3-day intensive course teaching attendees how cultivate their style while learning all they need to know to build a successful career from industry experts. The seminar took place over the weekend at the Grove. The first day was filled with panels lead by VIP’s in the fashion industry. During day 1, attendees listened to Olivia Culpo giving tips on how to build you brand on social media, while stars like Monique Coleman and Michelle Williams of Destiny’s Child attended the seminar all weekend. Both celebs stated that “The seminar is well worth the money, and I have definitely learned from this.” While on day 3, Louise Roe spoke of becoming a fashion blogger in a competitive industry.