NYLON + CLINIQUE presented SXStyle PlayWithPop.com Party in celebration of the second year of SXStyle during SXSW 2016 weekend in Austin, Texas. CLINIQUE’s interactive music video, playwithpop.com, features International pop star Zara Larsson singing four music genres of the hit single Lush Life, with each version instantly transforming her beauty look into a different bold lip color from CLINIQUE’s Pop Artistry trend. The exclusive event hosted at Cheer Up Charlie’s featured a “Play With Pop” Lip Pop Bar for beauty touch-ups, a socially activated photo booth, and special performances by Zara Larsson, Smallpools, Kloe and Dj set by Emmieshouse.