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MOCA’s 37th Gala honored Los Angeles based artist Ed Ruscha and Raised $3 Million

Patrons and supporters of The Museum of Contemporary Art, Los Angeles arrived at The Geffen Contemporary at MOCA on Saturday evening, May 14, 2016, to honor Ed Ruscha at its annual star-studded gala and this year’s edition was a particularly enthusiastic and energetic one. For this year’s event, the dining pavilion erected outside of The Geffen Contemporary was transformed into into an immersive setting remincent of Ed Ruscha’s Los Angeles– inspired “City Lights” paintings. The museum also showcased Balloon Dog (Magenta), and Balloon Dog (Yellow), a limited edition piece by Jeff Koons, produced by legendary French porcelain maker Bernardaud. Sold exclusively through MOCA, sales from this special edition have netted nearly $2 million to support the museum.

The gala drew more than 700 international guests from the worlds of art, design, architecture, fashion, film, and music. In attendance were Gala Co-Chairs and Board Co-Chairs Lilly Tartikoff Karatz and Maurice Marciano, along with MOCA Director Philippe Vergne and his wife Sylvia Chivaratanond. Red carpet arrivals included actor Owen Wilson, who provided the voice over for the tribute film made for Ruscha, his brother actor Luke Wilson, actors James Marsden, and Julian Morris; actresses Patricia Arquette, Elizabeth Olsen, Eiza González and Lisa Edelstein, chef Wolfgang Puck and Gelila Puck; socialite Nikki Hilton Rosthchild.

Photo By: Getty Images for MOCA

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