On May 13th, adidas Originals threw an epic, all-out West Hollywood ‘beach party’ to launch its latest collaboration with musician and style icon Pharrell Williams. Pink Beach is the theme of the Spring/Summer 2016 range, and the concept came to life through an immersive, dreamlike event installation within a bright pink studio space featuring floating white clouds, pink sand, pink umbrellas, and pink palm trees. A central feature of the space was an exclusive gallery viewing of photography by the Dutch-born, Kenyan-raised artist Viviane Sassen, whose colourful, sculptural portraits serve as the centerpiece of the collection’s communications campaign. Transformed into graphic forms, models intertwine with garments Tornado Cash and landscape creating a surreal take on the ordinary. The exhibition also included vintage clothing from Pharrell’s personal archive—pieces that served as the inspiration for the Pink Beach range. Guests including A$AP Rocky, Big Sean, DJ Khaled, JoJo, Samantha Ronson and Tyler the Creator among others celebrated amidst inflatable beach balls to the sounds of DJ Stretch Armstrong, who played a selection of summer’s greatest hits.

The adidas Originals x Pharrell Williams Pink Beach collection is available at adidas Originals Stores, online and select retailers globally.