After its success during Art Basel in Miami, NYLON House made its debut on Friday, April 15th, and kicked off the first day of the festival for an after-hours dance party under the full moon. Guests in attendance included Anitta, Emma Chamberlain, Sabrina Carpenter, Gavin Leatherwood, Jabari Banks, Iann Dior, Bretman Rock and more featuring a special DJ set from Peggy Gou. The party was filled with immersive activations all around from MCM, e.l.f. Cosmetics, Soulboost & Unmuddled. “MCM Presents NYLON House is an extremely notable partnership for us and we look to this as one that most aligns with our brand identity and heritage. It showcases our ties and relationships with the music community, and how our product assortment lends itself to the festival culture”, said Dirk Schönberger, Global Brand Officer, MCM. NYLON created a special print edition of the magazine that was celebrated at the event, featuring global sensation, singer, and songwriter Anitta on the cover.
Tags: Anitta, Elf makeup, Emma Chamberlain, Iann Dior, LA Guestlist, Los Angeles, MCM, Model Roz, NYLON Coachella 2022, NYLON House in the Desert, Peggy Goo, Peggy Gou, Sabrina Carpenter, Serayah McNeill, Soulboost, The Future X, unmuddled
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