On Thursday, March 14, MCM celebrated the anticipated opening of their Global Flagship location on Rodeo Drive in Beverly Hills, CA with an exclusive red carpet VIP reception. Upon entering the Flagship, guests were welcomed by Pepper, a MCM-branded interactive robot capable of greeting guests with a fist-bump and answering questions about the brand and event, which featured futuristic art installations and activations including an embossing station for MCM custom branded leather goods. Additionally, attendees enjoyed signature cocktails, bites from a custom menu curated by Chefs Jon Shook and Vinny Dotolo, and beats by DJ Trauma. Attendees included LL Cool J, Chloe X Halle, Billie Eilish, Paris Hilton and Nicky Hilton Rothschild, Bella Thorne, Quincy Brown, Dani Song, Don Benjamin, Gigi Gorgeous, Erika Jayne and many more.