Mastercard and Fred Segal kicked off music festival season with an exciting event, Mastercard and Fred Segal Present Rock n Roll Holy Land, an exclusive and tnteractive experience by MadeWorn. Jason Momoa, Gene Simmons, Blaine Halvorson, Jason Scott Jenkins, Nick Simmons, DJ Cassidy & many others were in attendance and enjoyed music by Classixx who DJed the event. Guests also enjoyed specialty cocktails that were served by Absolut Elyx in their signature copper coupes and Moscow mule glasses. Starting today until May 6th, music fans will be treated to performances by legendary and breakthrough artists, fireside chats with iconic musicians, and the opportunity to purchase limited edition merchandise. Visitors will be able to shop a carefully curated selection of products, including a variety of eccentric relics, photographs, and other treasures ranging from a complete 50-foot tour bus to historic neon signs. An extensive collection of over 300 vintage and custom garments provided by MadeWorn will also be available to help shoppers get music festival-ready. The store will feature some of the latest ways to shop—including shoppable windows and will help kick-off festival season by paying homage to the Sunset Strip in Hollywood, LA’s most iconic music landmark.