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Smashbox Cosmetics x Vlada Haggerty Celebrates the Launch of the Petal Metal Collection

Smashbox Cosmetics and Makeup Artist Vlada Haggerty hosted an exclusive event to celebrate the launch of the Petal Metal Collection at the rooftop of The Jeremy Hotel in Los Angeles. Smashbox collaborated with Vlada, best known for her dripping, drenched, jaw-dropping liquid lip-art looks to commemorate their new collection. Guests mingled outdoors, enjoying the beautiful Los Angeles cityscape with tunes spun by Aaron Haggerty “ERN”. Interactive elements included a slow motion video photo booth and rose gold wall of products to try out with Smashbox Pro Artist, Laura Jane Schierhorn applying touchups on attendees. Staying in the metallic theme, the night continued as guests dined on rose gold-dusted chocolate desserts while sipping on specialty drinks amongst the gilded dĂ©cor.

The sixteen piece Petal Metal curated collection co-created by Instagram star and Smashbox’s Lip Editor-in-Chief, Vlada Haggerty features her signature, and universally flattering, shade of rose gold. Inspired by Vlada’s lip drip art, this magnetic makeup collection features Vlada-approved statement-makers for the face, eyes, lip and body. We transformed fan favorites and the newest, hottest Smashbox formulas to create a rose goldmine for highlighting. Luxe, feminine, and infused with the signature Smashbox edge, the collection is housed in limited packaging featuring Vlada’s macro photography. Designed to complement every skin tone, the collection infuses rose gold tones into glow-enhancing formulas. The collection is available April 13, 2018 at Sephora, Ulta, and www.smashbox.com.

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