New Era Cap, alongside celebrity stylist Maeve Reilly, hosted a launch party for the Sunset Collection at the exclusive Fred Segal Pop-up shop on Sunset Boulevard. Guests enjoyed cocktails with Svedka vodka and customized their hats with embroidery from Lot, Stock & Barrel. Jessica Szohr and Machine Gun Kelly joined the festivities and had fun trying on the collaboration. Expect some other fun upcoming Pop-Ups at the new locatio Fred Segal location including Interscope Records to showcase artists and launch new products. Coming later this fall are restaurateur Bill Chait’s new restaurant Tesse with chef Raphael Francois and wine shop, along with a beauty salon and a fitness concept. “Fred Segal brings a collective creative viewpoint to life every day. People in LA are looking for a place to go to see what’s next. And this is what Fred Segal has always been about,” said John Frierson, President of Fred Segal.