Lucky Brand is thrilled to announce its first ever “Lucky lounge” at The Point in El Segundo. This is a first look at the new Lucky lounges that will be popping up at exclusive locations in 2017. If you ever get the opportunity to lounge it out, you must do it here. Attendees of the first Lucky Lounge installment spent the afternoon shopping to music spun by DJ Allie Teilz, custom embroidery for any purchased by Imprint Revolution and a wonderful outside lunch spread provided by True Food Kitchen. Guests were able to shop and discover the newest ready-to-wear and denim selections available which include three new exclusive collections. The Ornamental Conifer Collaboration, a collaboration with Los Angeles based artist, Ornamental Conifer. Conifer has been tapped to create an exclusive capsule collection for Lucky Brand featuring his signature hand painted idioms on a variety of denim and leather jackets. the Black Label, a collection of elevated styles for women and signature tailored suiting for men, designed for dressy wearing occasions. Last but not least was The Love Capsule, a rekindled collection of treasured denim pieces made with a modern edge. Inspired by iconic Lucky Brand styles, the Love Capsule is an additional special moment that is focused on edgy black washes with white embroideries, fringe and hearts Lucky Brand will be hosting a variety of exclusive style and entertainment experiences throughout 2017 and beyond.