Last night, NAHMIAS launched an immersive retail pop-up at Maxfield with a special opening event held at Maxfield’s Jean Prouvé Structure Nomade. The activation marks a continued evolution of the NAHMIAS brand, blending laid-back California aesthetic with refined luxury retail at one of Los Angeles’ most iconic destinations. The week-long pop-up features the NAHMIAS Spring mainline collection alongside newly debuted Fall/Winter 2026 runway pieces, offering exclusive access to upcoming designs. A key moment of the pop-up is the official debut of the highly anticipated Puma x NAHMIAS Suede . Ahead of its global release on February 13, the sneaker was available exclusively at Maxfield during the launch event, marking the space as the first destination worldwide to access the collaboration.

For the duration of the pop-up, NAHMIAS has transformed the space into its own immersive world through a series of experiential installations. Highlights include life-size beads inspired by the signature detailing featured on the PUMA x NAHMIAS Suede, a supersized crochet dog keychain that brings one of the label’s playful accessories to life, oversized knit flowers suspended from the ceiling while mechanically opening and closing overhead and an interactive vending machine where visitors can unlock exclusive NAHMIAS collectibles by purchasing a limited-edition NAHMIAS x Maxfield coin. Held during NBA All-Star Weekend, the opening event welcomed guests with signature cocktails by Tequila Don Julio and music by DJ Tay James, marking a convergence of luxury fashion and sport. VIP attendees included Kylie Jenner, Devon Carlson, Anastasia Karanikolaou, Victoria Villaroel, Joe Burrow, Josh Richards, Jalen Rose, Carter Gregory, Hayley Kiyoko, Eyal Booker, Chris Brinkley, and many more. The NAHMIAS pop-up at Maxfield is open now through February 21.