The KKW Beauty announcement was the Instagram post heard around the makeup world. As soon as people saw that Kim Kardashian was creating her own beauty line, the word contour was being thrown all around social media. The A-lister didn’t waste any time letting her fans know all about the big launch, either. To celebrate the launch, Kim Kardashian West invited some of her closest friends and makeup gurus to her house which looked flawless. From the floral arrangements to the chairs to the walls covered in the brand’s signature pale pink, guests had a field day taking selfies. KKW Beauty’s celebrated the launch her first product: a line of contour kits for those hoping to emulate the star’s trademark defined, highlighted look for $48 plus shipping. The line sold out the following day in under 3 hours and earned a whooping $14.4 million in sales.