On Wednesday, January 31, celebrities, fashion influencers, and stylists came together to celebrate Guess’ newest Guess girl and star of their spring 2018 Campaign, actress, singer, dancer, entrepreneur, producer, philanthropist and fashion icon, Jennifer Lopez. Jennifer stunned in a baby blue dress from the Marciano Collection. The Hollywood-inspired evening took place at Guess HQ in downtown Los Angeles. The dazzling entrance was marked by a double-decker bus showcasing a mixture of images from Lopez’s glamorous campaign and her show at Planet Hollywood in Las Vegas, a nod to the multi-hyphenated cultural icon. During the event, guests enjoyed festive cocktails and passed hors d’oeuvres, while mingling with the star in a captivating setting featuring dramatic decor statements.

The campaign, art directed by Paul Marciano, Co-Founder of Guess?, Inc., and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic Guess Campaigns with influences of Jennifer’s aesthetic and personal style, reminiscent of old Hollywood. “Jennifer Lopez is a Guess Girl’s dream! She is an iconic and accomplished artist.” says Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new Guess Girl and at the same time ‘Femme Fatale’ of Marciano.” Notable guests included: Jennifer Lopez, Alex Rodriguez, Paris Hilton, Why Don’t We, Asia Monet Ray, Violett Beane, Amanda Cerny, Corinne Olympios, Chanel West Coast, Lil Za, Joy Corrigan, Lala Kent, Shaun Ross, and more.