Shiseido, the leader in Japanese prestige beauty and skincare, introduces Essential Energy, a new era in skincare, inspired by neuroscience. The new Essential Energy collection of three moisturizers offers a fundamental solution to skin’s declining responsive power with breakthrough ReNeura Technology which reawakens the skin’s ability to detect and transmit signals allowing it to better react to outside stimulus or environmental stressors, preventing damage in real-time. Around Age 30, the cycle of skin’s ability to regularly detect and transmit information to the brain weakens, resulting in a lower defense against aggressors attacking the skin. Addressing these changes, Essential Energy reawakens the skins ability to respond to skincare and counteracts dullness, roughness and the appearance of fine lines. Celebrities who attended the private launch party in Los Angeles included EJ Johnson, Lauren Bushnell, Cassie Scerbo, Jamie Chung, Sonoya Mizuno, Shenae Grimes and more!