Colgate Optic White hosted the Colgate Optic White Beauty Lab in celebration of Awards Season on Saturday, March 3rd. Held at the Sunset Plaza House overlooking the hills of Los Angeles, this year’s Beauty Lab showcased how to achieve a visibly whiter smile, in addition to top stylists and make-up artists who pampered celebrities, media and influencers with complimentary beauty services. Jaime King was one of the first to arrive at the Colgate Optic White Beauty Lab for a day of pampering. The actress arrived in high spirits styled in a pleated yellow skirt and knitted sweater as she made her way through the packed house, stopping at the Colgate Optic White Beauty Lab to learn more about the power of Optic White. Jesse Metcalfe arrived sans fiancé Cara Santana to the Beauty Lab. The Chesapeake Shores actor was spotted catching up with friends while snapping photos of the scenic views of the Los Angeles Hills before making his way over to the Colgate Optic White Beauty Lab to learn how to achieve a visibly whiter smile. Casper Smart enjoyed a soothing massage from PRIV professionals before making his way downstairs to mingle with guests. SculpSure provided demos of their FDA-cleared, non-invasive, light-based body contouring treatments that help achieve a natural looking, slimmer appearance. LumaBella provided hair styling to get a refined, red carpet-ready looking using their technologically advanced tools including the Cool Mist Straightener, Pure Performance Styler, Pure Power Dryer and Keratin Dual Touch.