Hurley celebrated the launch of their Jamaica Collection with top Jamaica surfer, Olympic hopeful and Hurley Athlete/Ambassador, Elishama “Shama The Superman” Beckford at the Undefeated Pop-Up Shop in Los Angeles on the evening of Thursday, July 25th, 2019. Inspired by the art of Jamaican dance hall posters, the Hurley Jamaica Collection features an amazing array of colors celebrating one of surfing’s most beautiful communities. Guests gathered in the intimate space, browsed the men’s and women’s styles in the collection while enjoying a night celebrating Jamaican culture with authentic Jamaican dishes and beer. Music was provided by The Big Bad DJ Geezy. All sales from the event went towards surfing scholarships for youth in Bull Bay, Jamaica via Ghetto Youth Foundation.
Tags: Big Bad DJ Geezy, Elishama Beckford, Ghetto Youth Foundation, Giovanni Douresseau, Hurley, Hurley Jamaica Collection, LA Guestlist, Lindsay Knox, Los Angeles, Nico Hiraga, Nneka Jackson, Pat Towersey, Shama Beckford, Shama The Superman, Syd Wats, Undefeated
Los Angeles, a sprawling metropolis that is as diverse as…
What Goes Around Comes Around (WGACA), the leading curator of…
BÉIS is once again captivating its local Los Angeles community…
Your email address will not be published.
Δ
