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Guitar Center Celebrates the Rebirth of its Iconic Hollywood Flagship Store By Shutting Down the Sunset Stip with a Performances by Anderson .Paak

Nearly 33 years to the day after the location first opened in 1985, Guitar Center announced the rebirth of its iconic flagship Hollywood store location, a 30,000 square-foot music experience on historic Sunset Boulevard. Guitar Center, the world’s largest musical instrument retailer, closed down Sunset Boulevard to host an array of events in honor of its newly reimagined, iconic Hollywood flagship store. The day began with a Mural Commemoration Ceremony featuring the likes of Jimi Hendrix. Following the mural presentation, Guitar Center honored its newest RockWalk inductees, including Emmy and Grammy-nominated singer, drummer, and percussionist Sheila ‘E’ Escovedo and Drum Workshop’s Don Lombardi and John Good. The finale included a secret block-party style performance featuring two-time Grammy Award-nominated artist Anderson .Paak with appearances by A-Trak and Zane Lowe. “Guitar Center’s $5 million-dollar investment into our newly revitalized Hollywood flagship location transforms it into one of the largest musical instrument stores in the world, full of the greatest selection of music instruments, accessories, music memorabilia, state-of-the-art lessons facilities and more,” said Ron Japinga, Chief Executive Officer, Guitar Center. The redesigned Hollywood store represents a renewal of our legacy which lies at the heart of L.A.’s music scene and celebrates the rebirth of an icon – the greatest music store on earth.” The remodeled store features a tremendous assortment of musical instruments, a 15-feet-long interactive pedal display, a 24-feet-wide snare drum wall, interactive brand displays from top manufacturers such as Fender and Gibson, the retailer’s largest standalone vintage guitar room featuring exclusive and rare vintage instruments, and also showcases music memorabilia throughout the store, including Eric Clapton’s “Blackie” Fender Stratocaster and other influential artists’ gear from BB King, Slash, Johnny Cash, Eddie Van Halen and St. Vincent.

Photo By: Guitar Center Photographer Ryan Hunter

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