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Primary Wave Celebrated their 10th Anniversary at their Pre-Grammy Party with an Immersive Candy Crush Dance Floor

In the midst of Grammy Weekend, Primary Wave came in full force to celebrate their 10th anniversary during the company’s annual pre-Grammy party on Sunday, February 14th. The evening took place at the London West Hollywood and was joined by the extra addicting Candy Crush Saga for unlimited fun.

Candy Crush set up a full on a multi-sensory interactive “jelly” dance floor, that responded to the guests feet movement. It was definitely a site to see, and amused everyone who stepped foot on it. Haribo cam through with their adored brand of gummy Bears to add some real sugar to the whole mix, while CeeLo Green provided the tunes. An all-star roster of artists and celebrities joined the fun including: Zendaya, Ciara, Melissa Etheridge, Gina Rodriguez, Redfoo, Mya and even Harrison Zoolander the dog.

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Photo By: Jason Kempin/Getty Images for EFG

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